Tru Grit Fitness was created in 2019 with a mission to design & produce innovative fitness products for consumers who refuse to quit. A brand built around a passionate community. With the unknown state of the world in early 2020, Tru Grit Fitness knew they needed to react and help supply the world with products to stay healthy mentally anf physically. Best Buy, Target and Walmart came into the picture in 2020 as Tru Grit Fitness launched it’s first line of fitness equipment into all three big box retailers.