In late 2016, the founders (and friends of over 25 years), Abby and Kim, decided to start a subscription box service. They wanted to provide a fun (and funNY) way for people to treat themselves. After mulling this over for awhile, it eventually hit them—why not focus on products made for sassy-ass smartasses just like themselves? Hell, they have inside jokes dating back decades and carry convo's in a sing-song tone rather than talking, and want to bring that silly joy to others. Plus, there are so many amazing artists and businesses that have that perfect balance of snark and charm, with a dash of profanity.