The year is 1977. Dilip Kapur, fresh from his Ph.D in International Affairs, has returned to India after years of being a hippie in the United States. He came back with a dream of creating a utopia of world harmony at Auroville and to follow his hobby of designing and creating leather bags.
Hidesign's earliest bags were a small range of innovative bags that were a pure expression of our values and what we loved best. The first bags are different from anything being created in Europe and the United States at the time- natural and ecological and products of skilful craftsmanship; they convey a message of freedom, equality and non-discrimination. The bags hit the counter-culture stores of San Francisco, London and Melbourne and they immediately establish an underground reputation for being radically different. A rebel is born. Now widely accepted in over 25 countries as a leader in the development of sustainable and innovative leather fashion.